Vi's revolutionary unlimited data plans now available across all circles in India
Vodafone Idea has made history by launching India's first truly unlimited prepaid data plan nationwide. The Non-Stop Hero Plan is now available pan-India, offering unlimited data on 4G and 5G handsets 24x7 with no daily limits, revolutionizing how Indians consume mobile data.
What started as a regional experiment has become a nationwide game-changer. Following the earlier rollout to five additional markets in June 2025, Vi has expanded its Non-Stop Hero Plan to all markets, making unlimited connectivity accessible to millions across India.
Pricing and Plan Benefits
The all-new Vodafone Idea Nonstop Hero offer starts at Rs 365 and goes up to Rs 1,198 for Indian consumers. Users get unlimited 4G/5G internet, endless voice calls, 100 SMS daily, and uninterrupted connectivity 24/7 – something that was unimaginable just months ago.
The plan provides unlimited data, voice calling, and SMS benefits with additional perks like bundled subscriptions to popular OTT platforms, making it a complete entertainment package for modern users.
New Marketing Campaign Highlights
Vi has launched a new campaign for the Nonstop Hero Plan, positioning it as India's only prepaid plan offering 24 hour unlimited data on 4G and 5G handsets. The TVC by Ogilvy India highlights the problem of daily data exhaustion and presents Nonstop Hero as the solution.
This strategic move addresses the growing frustration among prepaid users who constantly worry about data limits. Designed to address the issue of data quota exhaustion for prepaid customers, the Nonstop Hero Plan aims to offer a worry-free data experience.
Market Impact and Competition
Vi's bold move puts pressure on Jio and Airtel to match this offering. The telecom giant is betting big on unlimited data to win back market share and improve customer satisfaction in India's competitive mobile market.
With 5G expansion underway and data consumption soaring, Vi's Nonstop Hero could be the catalyst that transforms India's prepaid landscape forever.